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Channel: Featured Blogs - Forrester

Hybrid Work Requires Experimentation

Forrester’s recent experiment in hybrid delivery Two-thirds of companies have adopted some form of anywhere work. A majority have implemented hybrid work, a version of anywhere work in which employees...

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B2B CMOs: Your Marketing Ops Leader Is A Four-Leaf Clover

According to the old Irish proverb, “A good friend is like a four-leaf clover: hard to find and lucky to have.” Lucky indeed, because a true friend tells you the truth, even when you don’t want to hear...

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Role-Based Sales Competency Maps – I Ain’t Got Time For That! 

Ugh. I get it. When I was a first-time sales enablement practitioner, just the mention of “competencies” made my eyes glaze over and my attention immediately wane. I believed that competency mapping...

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The B2B Content Guide: Buyers Value Diverse Content Sources And Elements

Technology expertise, credibility, and data drive tech buyer decisions. Find out more in our latest blog.

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People And Automation Work Side By Side In Modern Factories

Automation has been an important tool in a manufacturer’s toolbox for centuries. From steam-powered looms to cutting-edge industrial robots, hardware automation arrived first and continues to expand....

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Meet The New Analyst Covering AI And Insurance: Indranil Bandyopadhyay

New Principal Analyst joins Forrester in the areas of financial service, focusing on insurance and data, AI, and ML.

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The Forrester Technology Strategy Impact Award Finalists For Asia Pacific

When determining Forrester’s Technology Strategy Impact Award finalists, we look for stories of customer-obsessed transformations driven by the technology organisation. The companies recognised in this...

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Retailers: Kick Off The Holiday Season With Our 2022 Guide

Prepare for end-of-year holiday season shopping with authentic marketing, inventory visibility, value-add info, and other tactics to increase customers’ confidence.

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Five Months Worth Of Hot Takes On The Digital Accessibility Space

I’ve just returned from maternity leave and am excited to dive back into my role covering digital accessibility for Forrester. Why am I so excited? Well, a lot happened in the five months I was out...

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Sales Engagement Platforms Optimize Sales In A Hybrid World

The Forrester Wave™ evaluation covering sales engagement vendors in 2020 was released at a point during the COVID-19 epidemic when sellers could no longer visit customers and 53% of white-collar...

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